Case study: Revamping a sales funnel incrementally

When your business is struggling with making profitable sales, sometimes what you need to do is revamp the sales funnel — basically take everything apart and rebuild your business from the sales funnel, up. The benefit of doing this is that (if you plan correctly) you can do it fairly quickly, without a lot of […]

Copying, plagiarism, and how to avoid duplication and copyright infringement

I recently had a prospective customer contact me and ask about my writing services. His organization wants to create some content and they have a few pieces from competitors that they really like. This prospect wondered if I could do something similar for his company but was quick to clarify that he didn’t want me […]

Is the ‘CSI effect’ hindering your success?

If you are a financial advisor or real estate professional, a condition very similar to “the CSI effect” could be hindering your success. WHAT IS THE CSI EFFECT? The CSI effect is a problem faced by the justice system when juries place too much faith in fingerprints and DNA evidence. It’s called “the CSI effect” […]

4 places in your sales funnel where you shouldn’t use testimonials (and the one place where you absolutely must)

Testimonials are great tools to have for your sales funnel. You should collect them like a kid collects baseball cards (… do kids still collect baseball cards?). But are you using your testimonials effectively in your sales funnel? Or are they merely collecting dust and contributing nothing to your sales funnel? Not all of your […]

Online reputation management: How to clean up or eliminate unfavorable search results

No matter how good your business is, you’re bound to get some bad press at some point. It’s a part of business but wouldn’t be so bad… if it didn’t appear on the first page of a Google search result! Somehow, bad news or reviews seem magnetized to the very top of search results, and […]