Aaron Hoos’ weekly reading list: ‘Branding, e-newsletter value, and video marketing’ edition

Here are some of the things I’m reading this week… Does the value of e-newsletters diminish over time?. Larry Keltto writes a very interesting blog post about e-newsletters, and then he performs an experiment on his own list to determine the answer. I love that he brings in some real metrics to support his conclusion […]

Aaron Hoos’ weekly reading list: ‘Local search, press releases, and the future of content’ edition

Here are some of the things I’ve been reading this week: Local search ranking factors: There’s a big push back to the local market and I’ve been watching it increase in importance over the past couple of years. Well, the good folks at Moz have surveyed and analyzed the factors that influence local search ranking. […]

5 beer spokesmen and what businesses can learn from them about marketing

As business owners and entrepreneurs, we’re all looking to stand out a little from the crowd. One of the ways we can do that is by taking a page from the marketing playbook of beer companies whose marketing campaigns are one of the only ways they can differentiate themselves from all the other beers available. […]