Content is only king when there’s context

“Content is king”. That is a rule of thumb adopted by website creators because they know that high quality content helps to attract and retain customers by positioning the company and by building relationships with people. Seth Godin, in his excellent free ebook Everyone is an Expert, says that people aren’t searching for anything online… […]

Great ideas from this week: Collaborate, Quench, Earn

As you can probably tell from Monday’s blog post, this was a busy week. Actually, it was a record-setting week in a record-setting quarter. It killed me not to blog as much as I normally do but I had to focus on clients or else they’d gather in a mob with pitchforks and torches and […]

What periodicals of tomorrow will look like

Newspapers are struggling. Magazines are wondering “what’s next?” I wouldn’t say that paper-based communication is dead but I would say that it’s in the hospital and doctors are calling up the specialists. Chris Brogan, a business/tech/social media consultant (okay, that description falls short of what he actually does) had some insightful things to say about […]

Google trending the economy

Recently I posted a blog about how Google Trends “predicted” the recession. While I was there, I decided to see the search trend on the term “economy“. I wondered how it would compare. Here is Google’s trend chart: This chart fascinates me for a couple of reasons: The current economic climate is not prompting people […]

Google Trends: (mis)fortune teller

I was in Google Trends the other day, doing some research for a client. On a whim, I decided to also see the search trend for “recession”. What an interesting find! Here is Google’s Trend graph: At first glance, it’s shocking to see how much the search volume and news references have grown. It’s shocking, […]