Why sales funnel strategy is going to be a big trend in 2011

In the past decade (plus a little bit), the internet has created a universe of opportunity for new and old businesses to become marketing machines. This has been good… but it has also been bad. In pre-internet days, businesses would think up some marketing ideas, have them created by professionals, and rely on more traditional […]

Your marketplace is changing. Are you keeping up?

A friend of mine observed that I tend to change my brand a lot: Longtime readers will know that I’ve shifted various aspects of my blog and my brand over the years. The reason for this continuous shift isn’t a lack of definition about who I am or what I do; it’s not because I […]

Lifestyle games: Putting the “fun” into “social media”

You’re probably already familiar with Foursquare, the social media site that lets you “check in” to venues and leave tips and to-dos while generating a stream/timeline of where you go and what you do. I like Foursquare. I think it combines two powerful forces on the web right now: social and local. It gives you […]

Good news for businesses… in 1 – 3 years

Good news for entrepreneurs (or, at least for people planning to become entrepreneurs in the next 1-3 years). During periods of economic growth, consumer spending injects cash into the economy, and free-flowing cash is exactly what makes an economy stronger. Entrepreneurs and economists are concerned right now because people aren’t spending money at levels needed […]