The power of A/B testing (and why you MUST get started today)

I love split testing. I don’t do it enough in my business and, if I can be quite frank, my clients don’t do it enough in their businesses. Split testing is so powerful and revealing and it can transform your sales funnel. In the video below, watch as Dan Siroker talks about how he implemented […]

Testing: The one essential task that every successful entrepreneur performs (and every struggling entrepreneur ignores)

I’ve changed my blog theme for the 3rd time in 6 months (and possibly the 3,000,000th theme since joining WordPress). I don’t lose a wink of sleep over the changes I make. I’m less concerned about whether my blog theme looks consistent every day of the week. Rather, I’m more concerned with a far more […]