How to succeed in selling with the ‘Chain of Agreement’

When your target market encounters a problem or challenge in their life, the potential buyer’s mindset is focused on the problem itself. As a salesperson, your job is to present a solution to that problem. Unfortunately, selling efforts fail even when prospects know they have a problem and they know you have a solution. In […]

55 questions to answer when defining your sales funnel’s target market

Successful businesses fill their sales funnel with contacts from a well-defined target market. They know exactly who they are selling to and that knowledge helps them market to that group more effectively. (Read a previous blog post about why ‘everyone’ is NOT your target market). To define your target market, answer as many of the […]