One insanely simple way to research niche markets for your business

Many entrepreneurs make the mistake of thinking that their target market is everybody. It’s not uncommon to hear an enthusiastic founder proclaiming that anyone can and will buy their product. But not product is attractive to all the billions of people – young and old, male and female – who live on earth. A business […]

Financial advisor article published at Agent eNews: Develop an expert status that attracts your target market

I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the Agent eNews. The article explains the importance of an expert status in differentiating advisors from their many competitors. Check out the article at the link below: […]

Financial advisor article published at Advisor Websites Blog: Develop an expert status that attracts your target market

I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the Advisor Websites Blog. The article explains how financial advisors can create a brand that is magnetic to the group of prospects they are trying to reach. […]

Financial advisor article published at The Wealth Channel: Develop an expert status that attracts your target market

I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the The Wealth Channel. The article explains how you can build a brand around an expert status and then attract a target market that will specifically respond […]

Aaron Hoos’ weekly reading list: ‘SharkNado, sales, and motivation’ edition

I just realized that I missed last week’s “weekly reading list”. We had company over and their vehicle was broken into while we were sight-seeing, so that became our focus for the day: Unpacking their car, finding a repair place, keeping the kids out from underfoot while we solved those problems. I’m back with more […]