Fix your marketing problems

From time to time I’m asked to set up and manage Google AdWords campaigns for clients or I’m asked to advise them on how they might improve their campaigns. I’ve found that many clients would get their Google AdWords report but wouldn’t know what to do with it. So I developed this tool a couple […]

Michael Porter on Innovation

Innovation: I am fascinated by innovation. I love the idea of pushing the boundaries beyond “what we’ve always done” into new territory. Innovation does not just have to happen in the area of new products or services (although that’s usually the first thought). Innovative ideas can also spring from changing how something is done. Last […]

Beloved SWOT analysis – Revised

The Business Diamond Framework™ (along with the 3i Methodology™) is a guide that helps practitioners know which tools to use, and when. The SWOT analysis is one of dozens of tools used in the Business Diamond Framework™. Normally a single SWOT analysis might be applied to the entire business (or business unit). But with the […]

InFocus: The Leadership Diamond

The Business Diamond Framework™ is made up of 4 “Function Diamonds” — the Leadership Diamond, the Support Diamond, the Value-Add Diamond, and the To-Market Diamond. In these “InFocus” blogs, I’ll choose an aspect of the Framework and talk about it in greater detail. Today’s blog — the Leadership Diamond. Leadership is a broad category. In […]

Business Diamond Framework: mapping the value chain

In a previous blog I wrote about the four Function Diamonds of the Business Diamond Framework™: Leadership, Support, Value-Add, and To-Market. The layout of the Framework is intentional. This layout allows Framework practitioners to not only understand the business from the perspective of each of the four functions, but also from the perspective of the […]