How to price a product or service

As entrepreneurs start up their businesses, they quickly learn one of the most challenging aspects of business ownership: How to price a product or service so that it is attractive to customers but still profitable for the business. Pricing is like a tug-of-war: All customers want to pay as little as possible for a product […]

How to be a lazy serial entrepreneur (Part 1)

Starting businesses is fun. Growing them is also fun but it’s hard work too, especially if you want to grow them profitably. One client of mine, who is a serial entrepreneur, has a handful of businesses in various stages of start-up and operation. But they were running out of time and money, worn ragged by […]

5 steps to create a sales funnel that generates massive sales

When I was a kid, I wanted to be a detective. Detectives are cool because they start with a hunch and then put together the facts. The more facts they can put together, the more “airtight” their case becomes. The airtight their case becomes, the more successful they are when bringing the villain to justice. […]

Monthly Sales Funnel Check-up

When I was just starting out in sales management, I was completely blindsided by something that really hurt the financial health of my branch. My manager gave me a useful piece of advice that I have tried to adopt ever since, no matter what business I’ve been in. He said: “Know your business well enough […]

Product development, pricing, and sales funnel strategy made easy

As your contacts make their way through your sales funnel, some of them will eventually reach the point where they agree that you can help them and they become your customers. So what are you going to sell them? It’s easy to choose a product or service and just pound that one out over and […]