Aaron’s Answers: Should I buy an existing business, buy a franchise, or start my own business?

There are a lot of choices to make when starting up a new venture. One of the things that entrepreneurs have to decide is whether or not they should buy an existing business, buy a franchise, or start their own business. Each one offers advantages and disadvantages that must be weighed. BUYING AN EXISTING BUSINESS […]

Starting a business when it’s hard to start a business

I was recently contacted by a friend of mine who is interested in starting a business. She is dabbling in the business now — on a VERY part time basis — and wants to get serious. So we talked about what that looked like and how to get there. She described for me what her […]

The top 9 lessons I wish I knew when I started my business

If I could get into my DeLorean and travel back in time to when I first started my business, here is what I would have told myself: Lesson 1: Narrow your target market Don’t try to do everything for everyone. You’ll end up doing a bunch of stuff you don’t enjoy doing and you’ll get […]

Internet marketing BS: 8 internet marketing lies that new entrepreneurs believe

Since 2000, I’ve worked with countless new entrepreneurs to help them get their businesses started and online. In spite of the years, the lies that entrepreneurs are told about internet marketing remain basically unchanged. Here are 9 of them: LIE #1: KEYWORD RANKING IS CRITICAL When people believe this, they pour a lot of time, […]

Just read: ‘How to Rebrand a 10-Year-Old Company in Six Weeks’ at MarketingProfs

There’s something thrilling about participating in the branding process early in a business’ life. It feels so big, so permanent. I’ve been privileged to participate in numerous branding efforts, and each one was fun and nerve-wracking at the same time. (“What if we totally miss the mark?” is always in the back of everyone’s mind). […]