Aaron Hoos’ weekly reading list: ‘Blackberry, Twitter, and ShamWow’ edition

There seemed to be way more to read this week than other weeks. Funny how that works. Here are some of the things I’ve been reading:. Blackberry waves the white flag. How can you not read about Blackberry this week? haha. This article from Salon (and this article from Forbes) nicely sums up the fall. […]

Aaron Hoos’ weekly reading list: ‘Branding, e-newsletter value, and video marketing’ edition

Here are some of the things I’m reading this week… Does the value of e-newsletters diminish over time?. Larry Keltto writes a very interesting blog post about e-newsletters, and then he performs an experiment on his own list to determine the answer. I love that he brings in some real metrics to support his conclusion […]

Aaron Hoos’ weekly reading list: ‘Business models, prospecting, and social media’ edition

Here are a few of the things that caught my attention this week: How to turn your business idea into a business model: I’m totally a sucker for any article that contains the word “business model” in the title. It’s Pavlov’s bell to me. This article by Entrepreneur does a great job of highlighting the […]

The currency and comfort of the Facebook ‘Like’

The other day, a friend on Facebook posted that a relative had passed away. She briefly wrote something along the lines of: “He lived a good life and will be missed. RIP.” I read it and clicked the ‘Like’ button, joining a dozen other people who had also liked her post. Obviously those of us […]