Social Media Business Hour Podcast: Learn The Secrets Of Profitable Sales Funnels And Copywriting

I was familiar with Nile Nickel’s Social Media Business Hour podcast so I was honored to be invited on as a guest. We covered a lot of ground and the podcast went by so quickly! We talked about how a sales funnel should be defined (most people define it incorrectly), and the importance of an […]

If you’re trying to decide on the best social media strategy, you’ve probably missed this crucial first step…

This is a pretty common scenario: I’ll get on the phone with someone to consult with them about their business and somewhere in the conversation they’ll ask a question. The question usually sounds something like this: “Should I get a Facebook page, a Twitter account, a LinkedIn profile? What about Pinterest? Or Instagram?” It’s a […]

Are you using both types of marketing in your business?

I was putting together a marketing plan for a client recently and I was listing all of the places where they had already been marketing. Just in social media alone they were marketing on Twitter, LinkedIn, Google+, Facebook, YouTube, a blog, Tumblr, Storify, Disqus, Quora, plus a couple of other industry-specific channels. On top of […]

5 laws of marketing ROI

The marketing you do for your business is an investment. You put in some combination of money, time, and effort and ideally you get back a return of some kind. A good marketing investment is one where the benefits you get in return far outweigh the costs (of money, time, and effort) that “spent” to […]