Weekly Sales Funnel Challenge: Search Engine Optimization

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a […]

Why sales funnel strategy is going to be a big trend in 2011

In the past decade (plus a little bit), the internet has created a universe of opportunity for new and old businesses to become marketing machines. This has been good… but it has also been bad. In pre-internet days, businesses would think up some marketing ideas, have them created by professionals, and rely on more traditional […]

Exploring the best place to start marketing your online business

I’ve been speaking with a client recently about writing content to market his business. Initially, he was thinking about an offsite blog that would attract traffic and drive it to his landing page. I do like this approach in many cases because a blog gives an opportunity for businesses to position themselves and demonstrate thought […]

Your site map as a business tool

Bust out your site map for a moment. You know, that org-chart-like thing that you look at from time to time and wonder what to link your shiny new page to? Got it? Okay, now take a look at each page. What is the purpose of that page? Every page in your website should have […]