The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a […]
In the past decade (plus a little bit), the internet has created a universe of opportunity for new and old businesses to become marketing machines. This has been good… but it has also been bad. In pre-internet days, businesses would think up some marketing ideas, have them created by professionals, and rely on more traditional […]
Love this article about long tail keyword research, rejecting the “head” keywords, and how to profit from long tail. Wanted to share it with you. The long tail of keyword research.
I’ve been speaking with a client recently about writing content to market his business. Initially, he was thinking about an offsite blog that would attract traffic and drive it to his landing page. I do like this approach in many cases because a blog gives an opportunity for businesses to position themselves and demonstrate thought […]
Bust out your site map for a moment. You know, that org-chart-like thing that you look at from time to time and wonder what to link your shiny new page to? Got it? Okay, now take a look at each page. What is the purpose of that page? Every page in your website should have […]