Fast, simple ways to improve your business on the fly

Starting and growing a business can be tough. It can feel like you are juggling and trying to keep a whole bunch of balls in the air at once. If you lose your focus for just a moment, the whole thing seems like it can come crashing down. Then, in the midst of all that […]

How one magazine lost thousands of dollars in repeat sales

A couple of months ago I advertised my services in a magazine. Unfortunately, I didn’t have a great experience working with the sales department and it’s enough to make me think twice about working with them again. What’s surprising, though, is how small and easily fixable their problems are. So I won’t name them here […]

The ShamWow business model

There was an article in BusinessInsider recently about the ShamWow guy (Vince Offer) and his “comeback”. The article describes his rise to fame as the guy who pushes the ShamWow product, the Slap Chop, and the Schticky, and then his subsequent fall because of a run-in with an alleged hooker. If you can look past […]

Aaron Hoos’ weekly reading list: ‘Branding, e-newsletter value, and video marketing’ edition

Here are some of the things I’m reading this week… Does the value of e-newsletters diminish over time?. Larry Keltto writes a very interesting blog post about e-newsletters, and then he performs an experiment on his own list to determine the answer. I love that he brings in some real metrics to support his conclusion […]

Welcome to the dark side: 13 annoying things no one tells you about making money online

Starting and running an online business is often presented as a rose garden of instant wealth and self-actualization. It’s not. The “make money online” niche is a MASSIVE niche that rakes in a ton of money by selling the promise… but many people who spend money on these products continue to struggle. I can’t tell […]