Extended warranties. They suck, right? I should know, I sold ’em too. (Well, I sold a type of them when I was doing leases.) Look, we all what the deal is: extended warranties are high dollar gambles that most often sit as piles of cash in a giant vault and the Scrooge McDucks that sell […]
Tag Archives: selling
7 Ways That Real Estate Agents Can Turn Sellers Into Life-Long Clients
In the work I do as a writer/consultant/strategist, I get to work with a lot of real estate agents to help them grow their businesses. And I just recently sold my house so I got another glimpse into the business from a slightly different angle. I think real estate agents are missing out some on […]
Artists: Selling your art is NOT selling out
A few years ago, my wife and I had just met another couple and we invited them over to our house. Since we were just getting to know each other, our conversation was marked with all those getting-to-know-you topics. Here’s a funny part of that conversation that I had with the wife of the couple […]
The brain-dead simplest way to sell absolutely ANYTHING, anywhere, anytime
It doesn’t matter what you sell, I’m going to show you the easiest way to sell it: Seriously, this is the simplest way to sell ANYTHING. Ever. Here it is… Solve a problem. That’s it. Yes, it’s that simple. Marketers and sellers try to make it more complicated than that. They try to find tricks […]
Use a P.S. in your copywriting: Why you need it, 18 ideas to create your own, and how to rock it
Whether you write copy for a living like I do, or whether you’re a business owner who creates your own copy for your marketing and sales efforts, here’s one way you can bump up the effectiveness of your copy efforts: A P.S. Traditionally, the P.S., or post script, was used after the signature as a […]