One of the fundamentals of copywriting and sales is: “features tell; benefits sell.” (I’m pretty sure they cover this on the first day of all sales trainings everywhere!) And, while that statement is true, it simplifies the complexity of using benefits in your marketing. Newbies are forced to ask: “What exactly is a benefit? How […]
Tag Archives: selling
Here’s The Right Way To Do Extended Warranties
Extended warranties. They suck, right? I should know, I sold ’em too. (Well, I sold a type of them when I was doing leases.) Look, we all what the deal is: extended warranties are high dollar gambles that most often sit as piles of cash in a giant vault and the Scrooge McDucks that sell […]
7 Ways That Real Estate Agents Can Turn Sellers Into Life-Long Clients
In the work I do as a writer/consultant/strategist, I get to work with a lot of real estate agents to help them grow their businesses. And I just recently sold my house so I got another glimpse into the business from a slightly different angle. I think real estate agents are missing out some on […]
Artists: Selling your art is NOT selling out
A few years ago, my wife and I had just met another couple and we invited them over to our house. Since we were just getting to know each other, our conversation was marked with all those getting-to-know-you topics. Here’s a funny part of that conversation that I had with the wife of the couple […]
The brain-dead simplest way to sell absolutely ANYTHING, anywhere, anytime
It doesn’t matter what you sell, I’m going to show you the easiest way to sell it: Seriously, this is the simplest way to sell ANYTHING. Ever. Here it is… Solve a problem. That’s it. Yes, it’s that simple. Marketers and sellers try to make it more complicated than that. They try to find tricks […]