6 Types Of Benefits For Your Copywriting

One of the fundamentals of copywriting and sales is: “features tell; benefits sell.” (I’m pretty sure they cover this on the first day of all sales trainings everywhere!) And, while that statement is true, it simplifies the complexity of using benefits in your marketing. Newbies are forced to ask: “What exactly is a benefit? How […]

7 Ways That Real Estate Agents Can Turn Sellers Into Life-Long Clients

In the work I do as a writer/consultant/strategist, I get to work with a lot of real estate agents to help them grow their businesses. And I just recently sold my house so I got another glimpse into the business from a slightly different angle. I think real estate agents are missing out some on […]

The brain-dead simplest way to sell absolutely ANYTHING, anywhere, anytime

It doesn’t matter what you sell, I’m going to show you the easiest way to sell it: Seriously, this is the simplest way to sell ANYTHING. Ever. Here it is… Solve a problem. That’s it. Yes, it’s that simple. Marketers and sellers try to make it more complicated than that. They try to find tricks […]