The Confidence Gap

In copywriting, your job is to help your prospective buyer see that your solution has value. But if you don’t take care of this one fundamental first, you’ll still not close the deal. I’m talking about confidence. Help Your Readers Feel Confidence You may have an amazing offer that delivers value… so why aren’t more […]

7 Ways That Real Estate Agents Can Turn Sellers Into Life-Long Clients

In the work I do as a writer/consultant/strategist, I get to work with a lot of real estate agents to help them grow their businesses. And I just recently sold my house so I got another glimpse into the business from a slightly different angle. I think real estate agents are missing out some on […]

How to create more effective calls to action

Any interaction you have with a lead, a prospect, or a customer will likely have some kind of call to action or desired outcome attached to it. Those calls to action or desired outcomes are key to how well your business runs today and how successful it will be in the future. Here are some […]

One step all sellers need to take before discussing pain points with prospects

In this post, as in most of my posts, I’m using the term “sellers” somewhat generically. When I say “seller” I mean anyone who markets or sells — whether you own an online business or an offline one, whether you’re a copywriter or a door-to-door fundraiser. One of the basics of “selling 101” is the […]