I’ve been speaking with a client recently about writing content to market his business. Initially, he was thinking about an offsite blog that would attract traffic and drive it to his landing page. I do like this approach in many cases because a blog gives an opportunity for businesses to position themselves and demonstrate thought […]
Bust out your site map for a moment. You know, that org-chart-like thing that you look at from time to time and wonder what to link your shiny new page to? Got it? Okay, now take a look at each page. What is the purpose of that page? Every page in your website should have […]
I actually think this article’s title is misleading. This excellent post should be a must-read for every small business owner and aspiring entrepreneur who is creating a website that they want to draw visitors to. Sure it has a copywriting bent to the content but it is really about search engine optimization. Five Areas to […]
This is a great video that closely overlaps with my work in content strategy. Great ideas here!
Frequently, clients send me press releases that they’ve written but which have been rejected by the press release distribution company. They want to know why their press release was rejected and if there’s anything I can do to “fix” it. Here are the common problems… A brief history of press releases and why it matters […]