Case study: Fixing $5 haircuts

There’s a humorous business story about two competing barber shops that were next door to each other. One barber shop cut their prices so ridiculously low that they were sure the other shop wouldn’t stay in business much longer: They put up a sign that said “$5 hair cuts”. Not to be outdone, but not […]

Aaron Hoos’ weekly reading list: ‘Content marketing, WordPress security, and content tools’ edition

Here’s a selection of stuff I’ve been reading this week: The SEO’s dilemma: Link-building versus content marketing: The article itself was from a couple of weeks ago but I’m just getting to it now. What I liked about this article is that it highlighted a disparity I barely knew existed. But as soon as I […]

Aaron Hoos’ weekly reading list: ‘Local search, press releases, and the future of content’ edition

Here are some of the things I’ve been reading this week: Local search ranking factors: There’s a big push back to the local market and I’ve been watching it increase in importance over the past couple of years. Well, the good folks at Moz have surveyed and analyzed the factors that influence local search ranking. […]

Aaron Hoos’ weekly reading list: ‘Putting the awesome back into SEO’ edition

I get emails from people asking me if I would write SEO content. I get requests like that every day. And usually when they ask for SEO content, what they are really asking for is content that contains their selected keywords in a certain percentage, with which they will immediately skyrocket to the first position […]

How to deploy SEO in your sales funnel

I’ve been meaning to write this post for a long time — more than a year. I took a couple of different approaches, wasn’t happy with them, and decided to sit on it and wait. Meanwhile, Google’s algorithm changed (a couple of times?) and the web went haywire so I decided to keep waiting. But […]