Use a P.S. in your copywriting: Why you need it, 18 ideas to create your own, and how to rock it

Whether you write copy for a living like I do, or whether you’re a business owner who creates your own copy for your marketing and sales efforts, here’s one way you can bump up the effectiveness of your copy efforts: A P.S. Traditionally, the P.S., or post script, was used after the signature as a […]

How to start a business when you DON’T have a product or service

I’ve always aspired to be a business owner, even when I was a kid. And I would stay awake at night dreaming up business ideas. In high school and college, I obsessed with the question: “What product or service should I sell?” I remember coming up with and discarding so many ideas. I think the […]

Case study: Arming salespeople with effective sales information

If you want to sell more products, you need to equip your salespeople with effective information. When you give them the information they need, they’ll go out and close more deals for you. I did a bunch of work for one of the world’s largest enterprise software companies to help equip their sales teams. They […]

Customer service and customer relationships are similar but different. Here’s why customer relationships are better…

A lot of my blog posts are just my thoughts about business; my reflections about what business could and should (and shouldn’t) be. And lately I’ve been thinking about the difference between customer service and customer relationship. I suspect that too many businesses think they are interchangeable. But I don’t think they are. Customer service: […]

Consistent sales versus frequent sales: Are you focusing on the wrong one?

If you ask a new entrepreneur what they should be striving for, they’ll probably tell you that one of their goals is to sell with as much frequency as possible. And at first glance, it might make sense to an entrepreneur to try to get as many sales as possible to rake in that money. […]