In copywriting, your job is to help your prospective buyer see that your solution has value. But if you don’t take care of this one fundamental first, you’ll still not close the deal. I’m talking about confidence. Help Your Readers Feel Confidence You may have an amazing offer that delivers value… so why aren’t more […]
Tag Archives: sales
Artists: Selling your art is NOT selling out
A few years ago, my wife and I had just met another couple and we invited them over to our house. Since we were just getting to know each other, our conversation was marked with all those getting-to-know-you topics. Here’s a funny part of that conversation that I had with the wife of the couple […]
Use a P.S. in your copywriting: Why you need it, 18 ideas to create your own, and how to rock it
Whether you write copy for a living like I do, or whether you’re a business owner who creates your own copy for your marketing and sales efforts, here’s one way you can bump up the effectiveness of your copy efforts: A P.S. Traditionally, the P.S., or post script, was used after the signature as a […]
How to start a business when you DON’T have a product or service
I’ve always aspired to be a business owner, even when I was a kid. And I would stay awake at night dreaming up business ideas. In high school and college, I obsessed with the question: “What product or service should I sell?” I remember coming up with and discarding so many ideas. I think the […]
Customer service and customer relationships are similar but different. Here’s why customer relationships are better…
A lot of my blog posts are just my thoughts about business; my reflections about what business could and should (and shouldn’t) be. And lately I’ve been thinking about the difference between customer service and customer relationship. I suspect that too many businesses think they are interchangeable. But I don’t think they are. Customer service: […]