I’m posting some videos about copywriting and sales funnels over on my YouTube channel. Go check out this one — The 2 Secret Buyer Motivations That Every Copywriter Needs To Know.
In copywriting, your job is to help your prospective buyer see that your solution has value. But if you don’t take care of this one fundamental first, you’ll still not close the deal. I’m talking about confidence. Help Your Readers Feel Confidence You may have an amazing offer that delivers value… so why aren’t more […]
One of the fundamentals of copywriting and sales is: “features tell; benefits sell.” (I’m pretty sure they cover this on the first day of all sales trainings everywhere!) And, while that statement is true, it simplifies the complexity of using benefits in your marketing. Newbies are forced to ask: “What exactly is a benefit? How […]
You’ve identified your target market. You’ve narrowed it down to your perfect client. Then you created a word picture—an “avatar“—of them. Then, you built your sales funnel to serve this avatar. Your marketing, your sales, your product or service offers… they all work together to speak to this avatar and to solve this avatar’s problems. […]
In your sales funnel, you ultimately turn leads into customers through the following process: generate leads qualify them into prospects convert those prospects into customers The upper half of the sales funnel tends to be thought of as marketing and the bottom half tends to be thought of as sales (although truth be told, it’s […]