Wacky Barber has a huge competitive advantage

Wow! The Wacky Barber is doing it right. He has a small barber shop in London… and how do you compete with other barbers when everyone has basically the same price and service? (Get a quick overview of the business here or check out their MySpace page). This guy’s got the answer. Several answers, in […]

Are you addressing the burgeoning local business phenomenon?

View Larger Map In today’s news, local news aggregator EveryBlock was acquired byMSNBC (as reported on EveryBlock’s blog). Only months ago, we saw AOL acquire Patch, and AOL indicated that “local” was a huge whitespace opportunity for them. This has been an interesting shift to observe. The web made a global market available to us, […]

Generate more business and higher profit

This is just a quick blog to talk about a project I recently finished with my friend and business colleague, Heather Villa. We observed that many businesses can spend a lot of time, money, and effort on their website and that many of these costs can be reduced or even eliminated with WordPress. So we […]

Strap a rocketpack to your business with these 8 rules

Seth Godin encouraged us to push through The Dip. Jim Collins talked about using the “hedgehog concept” to create a breakthrough in Good to Great. Malcolm Gladwell called it “The Tipping Point“. It’s that moment when your business transforms from “just another business” into “THE business”.  It’s the moment when your company straps on a […]

Content is only king when there’s context

“Content is king”. That is a rule of thumb adopted by website creators because they know that high quality content helps to attract and retain customers by positioning the company and by building relationships with people. Seth Godin, in his excellent free ebook Everyone is an Expert, says that people aren’t searching for anything online… […]