Why some businesses need two sales funnels

Most businesses have one sales funnel and they run contacts through that single sales funnel. But some businesses have two sales funnels. There are a couple of reasons for this: SOME BUSINESSES SELL THE SAME PRODUCT/SERVICE IN A FEW DIFFERENT WAYS A good example is a freelance writer. A freelance writer might sell his or […]

Weekly Sales Funnel Challenge: List objections you’ve received from customers

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a […]

An interesting way to get people to “Like” your business’ Facebook page

Facebook can be a great way to get your business in front of people: Create a Facebook Page for your business, get people to like it (to become a fan), and then engage them. You can interact with them and you can send out messages to them. You can have them share pictures, stories, and […]

Why home party businesses have a brilliant sales funnel (and the lessons your business could learn from them)

My wife was invited to one of those “home parties” today; the kind where a host invites friends to attend a party and a consultant is there to demonstrate and sell a product. Tupperware is the well-known pioneer in this field, but others have joined the fray: Norwex, Epicure, Creative Memories, Partylite, Pampered Chef. There […]

Weekly Sales Funnel Challenge: Wrap-up

Earlier this week, I issued up the very first Weekly Sales Funnel Challenge. In it, I challenged you to write down your sales funnel. Nothing fancy, just a quick-and-dirty, back-of-the-envelope kind of sales funnel. So, how did it go for you? I hope it went well! And just in case you wondered, I also took […]