Why home party businesses have a brilliant sales funnel (and the lessons your business could learn from them)

My wife was invited to one of those “home parties” today; the kind where a host invites friends to attend a party and a consultant is there to demonstrate and sell a product. Tupperware is the well-known pioneer in this field, but others have joined the fray: Norwex, Epicure, Creative Memories, Partylite, Pampered Chef. There […]

Weekly Sales Funnel Challenge: Wrap-up

Earlier this week, I issued up the very first Weekly Sales Funnel Challenge. In it, I challenged you to write down your sales funnel. Nothing fancy, just a quick-and-dirty, back-of-the-envelope kind of sales funnel. So, how did it go for you? I hope it went well! And just in case you wondered, I also took […]

How to retrofit a sales funnel to your business

In yesterday’s blog post, I talked about creating a business around a sales funnel. But what if your business already exists and you are only now starting to pay attention to the need for an intentionally designed sales funnel? If you run a business that has actually sold something to someone, you already have a […]

Weekly Sales Funnel Challenge: Write down your sales funnel

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Sunday and a […]