Here’s how to get consistent cash flow in your business

The number of businesses that fail within the first year or two is high. Massively high. There are many reasons for failure but one of the reasons is that the bills are consistent but the income isn’t. The income rises and falls as the business owner learns how to market, sell, and deliver their offering. […]

Use this strategy if your customers are going offshore instead of buying from you

A new client came to me recently because they were seeing many prospective customers moving their business offshore. The price disparity between buying from a North American supplier (my client) versus buying from a foreign (offshore) supplier was dramatic. Although there is a lot going on here (in terms of economics, pricing, domestic-versus-foreign suppliers, shareholder […]

How to give customers amazing value without being the low-price provider

As much as possible, you should avoid being the low-price provider. That’s a game that no one wins: The low-priced provider attracts bottom-feeding customers that have zero loyalty. (Check out what else I’ve written about price and pricing strategies). You should set your price at a point you can comfortably operate at and then build […]

If you’re trying to decide on the best social media strategy, you’ve probably missed this crucial first step…

This is a pretty common scenario: I’ll get on the phone with someone to consult with them about their business and somewhere in the conversation they’ll ask a question. The question usually sounds something like this: “Should I get a Facebook page, a Twitter account, a LinkedIn profile? What about Pinterest? Or Instagram?” It’s a […]