Many Businesses Talk About Their Avatars… But Few Consider THIS Factor

Your Avatar. It’s the one person who represents your perfect customer—a single “stand-in” who is the generalized amalgamation of the qualities and characteristics that make up your best customers. Among business owners, “Avatar” is a popular buzzword right now. Back in the day, before this word came into vogue, we were calling it the “target […]

My First Facebook Live Video Is In The Books

Hope you’re having a great start to 2018! One of the things I want to do more of this year is provide more video training content for real estate investors. I already provide some training content… on YouTube, and elsewhere, but I love Facebook Live and I wanted to do some there too. So here […]

Social Media Business Hour Podcast: Learn The Secrets Of Profitable Sales Funnels And Copywriting

I was familiar with Nile Nickel’s Social Media Business Hour podcast so I was honored to be invited on as a guest. We covered a lot of ground and the podcast went by so quickly! We talked about how a sales funnel should be defined (most people define it incorrectly), and the importance of an […]

Secrets Of Business Mastery Podcast: The Future Of Copy

It was my sincere privilege to be on this podcast with a great friend, client, and mentor — Mike Agugliaro. Mike has an amazing story: he was a New Jersey electrician who struggled in his early business and nearly shut his business down before he made a big change: he started studying what makes other […]