How to draw your sales funnel

Understanding your sales funnel and being able to draw it out are essential skills you need to have if you want to grow a profitable business. In this blog post, I want to walk you step-by-step through drawing out your business’ sales funnel. (Download this Sales Funnel Quick Reference Guide for more information about sales […]

Sales Funnels 101: Why use a sales funnel in your business?

A sales funnel is a graphical depiction of the interaction you have with your prospective buyers over time. (For more information about this, see my previous Sales Funnel 101 blog posts). In a way, a sales funnel sounds like just another in a long list of popular buzzwords and fad-like marketing techniques — yet another […]

Sales Funnels 101: How does a sales funnel work?

A sales funnel is a graphical depiction of the interaction you have with your prospective buyers over time. (For more information about this, see my previous Sales Funnel 101 blog post entitled Why is a sales funnel funnel-shaped?) A sales funnel is made up of several stages, each one representing a stage in the relationship […]

Sales Funnels 101: Why is a sales funnel funnel-shaped?

A sales funnel is a graphical depiction of the interaction you have with your prospective buyers over time. (For more information about this, see my previous Sales Funnel 101 blog post entitled What is a sales funnel? ) At the beginning of your relationship with your customer (the top of the funnel), lots of people […]

Sales Funnels 101: What is a sales funnel?

As a business, you use marketing activities to capture the attention of prospective buyers and then you use sales activities to convince those prospective buyers to buy from you. You build a relationship with this potential market and you slowly move them toward a sale. It’s a relationship – it takes place through several interactions, […]