Fix your marketing problems

From time to time I’m asked to set up and manage Google AdWords campaigns for clients or I’m asked to advise them on how they might improve their campaigns. I’ve found that many clients would get their Google AdWords report but wouldn’t know what to do with it. So I developed this tool a couple […]

Sales cycles and offerings

So, I’ve been working with a client on his business and he asked a very good question and my response became long winded and rambly and now I’m summarizing it here. Basically, the client is torn between two options:Offering a lot of free content on his site, or, offering a wealth of information but only […]

Case study: Overbooked

The following is a case study derived from working with a client. To preserve confidentiality, I am only describing the problem and not the client. PROBLEM: Recently, a client approached me with a problem. He was overbooked. He has a popular, in-demand B2B service and his phone was ringing off the hook. Outsourcing is an […]

Analyzing and repairing your sales process

I think a lot about the sales process. It’s a key element to using the Business Diamond Framework™ successfully to drive innovative change into an organization. Specifically, I use it to create content strategy, which is a burgeoning discipline that aligns content with your business’ aims. In this blog, I’ll talk about aligning content with […]