Sales cycles and offerings

So, I’ve been working with a client on his business and he asked a very good question and my response became long winded and rambly and now I’m summarizing it here. Basically, the client is torn between two options:Offering a lot of free content on his site, or, offering a wealth of information but only […]

Case study: Overbooked

The following is a case study derived from working with a client. To preserve confidentiality, I am only describing the problem and not the client. PROBLEM: Recently, a client approached me with a problem. He was overbooked. He has a popular, in-demand B2B service and his phone was ringing off the hook. Outsourcing is an […]

Analyzing and repairing your sales process

I think a lot about the sales process. It’s a key element to using the Business Diamond Framework™ successfully to drive innovative change into an organization. Specifically, I use it to create content strategy, which is a burgeoning discipline that aligns content with your business’ aims. In this blog, I’ll talk about aligning content with […]