Many Businesses Talk About Their Avatars… But Few Consider THIS Factor

Your Avatar. It’s the one person who represents your perfect customer—a single “stand-in” who is the generalized amalgamation of the qualities and characteristics that make up your best customers. Among business owners, “Avatar” is a popular buzzword right now. Back in the day, before this word came into vogue, we were calling it the “target […]

“The Business That Can Spend The Most To Acquire A Customer—Wins”

“The business that can spend the most to acquire a customer wins.” – Dan Kennedy This is a quote from Dan Kennedy. I’ve heard it many times in his books, his trainings and from others who quoted him. Most recently I read it again in Russell Brunson’s book Dotcom Secrets (which I was just leafing […]

When Was The Last Time You Updated Your Avatar?

You’ve identified your target market. You’ve narrowed it down to your perfect client. Then you created a word picture—an “avatar“—of them. Then, you built your sales funnel to serve this avatar. Your marketing, your sales, your product or service offers… they all work together to speak to this avatar and to solve this avatar’s problems. […]