When Was The Last Time You Updated Your Avatar?

You’ve identified your target market. You’ve narrowed it down to your perfect client. Then you created a word picture—an “avatar“—of them. Then, you built your sales funnel to serve this avatar. Your marketing, your sales, your product or service offers… they all work together to speak to this avatar and to solve this avatar’s problems. […]

Marketing, Simplified

I talk to a lot of business owners. Many are baffled by marketing. It’s not their fault. The world of marketing seems complex… to the point of being confusing and even overwhelming to some. It’s made more-so by the constant barrage of gurus who promise that if you “hustle” hard enough and use [whatever their […]

My First Facebook Live Video Is In The Books

Hope you’re having a great start to 2018! One of the things I want to do more of this year is provide more video training content for real estate investors. I already provide some training content… on YouTube, and elsewhere, but I love Facebook Live and I wanted to do some there too. So here […]