“The Business That Can Spend The Most To Acquire A Customer—Wins”

“The business that can spend the most to acquire a customer wins.” – Dan Kennedy This is a quote from Dan Kennedy. I’ve heard it many times in his books, his trainings and from others who quoted him. Most recently I read it again in Russell Brunson’s book Dotcom Secrets (which I was just leafing […]

When Was The Last Time You Updated Your Avatar?

You’ve identified your target market. You’ve narrowed it down to your perfect client. Then you created a word picture—an “avatar“—of them. Then, you built your sales funnel to serve this avatar. Your marketing, your sales, your product or service offers… they all work together to speak to this avatar and to solve this avatar’s problems. […]

Marketing, Simplified

I talk to a lot of business owners. Many are baffled by marketing. It’s not their fault. The world of marketing seems complex… to the point of being confusing and even overwhelming to some. It’s made more-so by the constant barrage of gurus who promise that if you “hustle” hard enough and use [whatever their […]