What are the qualities of a successful sales funnel?

The most important part of building a business is creating a sales funnel around the problem you solve for your target market. Your sales funnel will articulate how you’ll attract that target market to your business and ultimately sell them your product or service. But how do you know if your sales funnel is working? […]

100 small business strategy questions

Many small businesses are fueled by passion. They start because an entrepreneur has an idea (or is sick of working for a boss), they grow because their ideas solve a problem and somehow that solution is communicated to the marketplace. Unfortunately, many small businesses fail… even ones that are seemingly successful and make profitable sales. […]

Case study (part 3): Looking for opportunities in the sales funnel

In a previous blog post, I showed you how to draw your sales funnel. I showed you the sales funnel for a typical (but made-up) business. Now, I’m taking that same made-up business and using it as an example case study to show you how to find new opportunities to run a more successful, profitable […]

Case study (part 2): Looking for opportunities in the sales funnel

In a previous blog post, I showed you how to draw your sales funnel. I showed you a fictional (but pretty typical) business and drew a sales funnel around it. Over a few blog posts, I’m going to show you how you can examine the sales funnel you’ve drawn to find new opportunities to run […]

Case Study (part 1): Looking for opportunities in the sales funnel

In a previous blog post, I showed you how to draw your sales funnel. I led you through an example and we ended up with a fictional sales funnel that looks like this. (Even though it’s fictional, it’s pretty close to many real businesses… but just simplified a bit). In the next few blog posts, […]