I’m posting some videos about copywriting and sales funnels over on my YouTube channel. Go check out this one — The 2 Secret Buyer Motivations That Every Copywriter Needs To Know.
The number of businesses that fail within the first year or two is high. Massively high. There are many reasons for failure but one of the reasons is that the bills are consistent but the income isn’t. The income rises and falls as the business owner learns how to market, sell, and deliver their offering. […]
I was putting together a marketing plan for a client recently and I was listing all of the places where they had already been marketing. Just in social media alone they were marketing on Twitter, LinkedIn, Google+, Facebook, YouTube, a blog, Tumblr, Storify, Disqus, Quora, plus a couple of other industry-specific channels. On top of […]
I frequently assert that your sales funnel is the most important asset in your business. It’s the structure around which you build your business, it’s the pathway that prospective buyers follow on their way to giving you money, and it’s a strategic tool you can use to grow your business. The starting point for you […]
Each new level you ascend in your business may be the best you’ve ever achieved… but as you reach the summit of that particular level, your new vantage points reveals that there is still a bigger mountain — with a higher summit — just ahead of you. In this blog post, I want to talk […]