Using The 7 Basic Human Emotions in Your Sales Funnel: Anger

There are 7 basic human emotions: Anger, Fear, Disgust, Contempt, Joy, Sadness, Surprise. These are root emotions from which all other emotions spring. (Read more about them here). These 7 emotions are at the core of what drives our decision-making. If you understand these emotions and build your sales funnel around them, you can sell […]

Your sales funnel is the most important part of your business

Your sales funnel is the relationship your business has with potential buyers. Most people think of a sales funnel as a “nice-to-know” concept that doesn’t really have an impact on their day-to-day operations. But I think a sales funnel is a strategic tool that every business needs to focus on and optimize. It’s like the […]

The Sales Funnel Bible – An introduction

I’m writing a book. I’ve been working on it off and on for a while (more “off” than “on” if I were being honest with myself). I need to actually get some traction on it. Rather than writing it piece by piece and then finally revealing it at the end, I might benefit from some […]

Are you undermining your success with this real estate investor marketing mistake?

If you are a real estate investor, your business has one significant difference compared to other types of businesses. Unfortunately, many real estate investors don’t realize this and they market their real estate investing business just like any other business. But it’s a HUGE mistake that could undermine your success. In the video below, find […]

Sales funnel terminology – Why I prefer the term ‘sales funnel’ to ‘marketing funnel’, ‘marketing pipeline’, ‘sales pipeline’, and ‘sales process’

There are a lot of terms for sales funnels. This brief post explains why I prefer the term sales funnel instead of the many other terms that people use to describe the relationship between a potential buyer and potential seller. When people search online to find information about the relationship between a potential buyer and […]