The risk perceptions that keep people from buying your stuff (and what you can do about them)

I’m in the middle of reading a book I really like — Strategic Risk Taking: A Framework for Risk Management by Aswath Damodaran. Damodaran talks about how people perceive risk and the paradoxical way they act on risk as a result of those perceptions. What I mean is: People should be consistent in how they […]

The paradox of risk: Why most people want certainty but gamble anyway

Here are a couple of conundrums for you: #1: Would you rather… … have the certainty of $100? … take the gamble of a 1% chance of $0, 89% chance of $100, 10% chance of $500? #2: Would you rather… … take the gamble of 89% chance of $0 and 11% chance of $100? … […]

Is it risk when you know the outcome?

I just started reading a book yesterday called Strategic Risk Taking: A Framework For Risk Management. It’s by Aswath Damodaran, Professor of Finance at NYU’s Stern School of Business. In chapter 1, Damodaran introduced the concept of risk and provided a couple of definitions for risk from different perspectives, as well as what factors are […]

Reading ‘Strategic Risk Taking: A Framework for Risk Management’ by Aswath Damodaran

I’m reading Strategic Risk Taking: A Framework for Risk Management by Aswath Damodaran. What an amazing book. I’m going to be blogging about it in the next week or so as I chew through the book and think about what it means. (Affiliate link) Risk is a crazy thing: It’s hard to define and easily […]

Which is better — a sure thing or a gamble?

My friend is facing an interesting dilemma and I’ve been thinking about it for a while. I finally decided to write it out as a blog post just to get it out of my brain and because I sometimes do a bit of my best thinking while writing. I guess that’s a bit of a […]