Risk as a source of profit

I’m reading Aswath Damodaran’s book Strategic Risk Taking: A Framework for Risk Management and I’ve been blogging about it from time to time as I chew through the concepts. In chapter 4 of his book, Damodaran talks about how, in the nineteenth century, the idea of risk changed. Risk was once thought of as a […]

7 ways that real estate professionals can differentiate themselves from their competition

I love the real estate industry. There is so much opportunity for an entrepreneurial, self-starting salesperson to succeed. Unfortunately, when I look around at real estate professionals within the industry, I see many professionals who struggle. With all due respect to my friends, colleagues, and clients in the real estate industry, one of the problems […]

INFOGRAPHIC: Home price growth rates by state

Real estate investors invest for two types of return: Income and Appreciation. Income is generated from rental. Appreciation is generated from buying low and selling high. The good folks at 29doors.com and turbometrics.com created an infographic about how home prices have appreciated or depreciated by state, year over year and in the past 3, 5, […]

25 ways that real estate professionals can position themselves as local experts

One of the ways that real estate professionals market their services is by positioning themselves as “local experts” — someone who knows the city/neighborhood/community extremely well. I’ve always been torn about the value of this marketing technique. (In fact, I listed it as one of 5 marketing tactics that real estate professionals use that can […]

10 ecourses a real estate agent should write

Real estate professionals struggle with differentiation. They face a lot of competition with other agents but prospects have a hard time telling one agent from another. If you are a real estate professional, an ecourse is one way that you can set yourself apart… while building a list of people who may eventually need your […]