7 Ways That Real Estate Agents Can Turn Sellers Into Life-Long Clients

In the work I do as a writer/consultant/strategist, I get to work with a lot of real estate agents to help them grow their businesses. And I just recently sold my house so I got another glimpse into the business from a slightly different angle. I think real estate agents are missing out some on […]

Aaron Hoos’ weekly reading list: ‘Business models, prospecting, and social media’ edition

Here are a few of the things that caught my attention this week: How to turn your business idea into a business model: I’m totally a sucker for any article that contains the word “business model” in the title. It’s Pavlov’s bell to me. This article by Entrepreneur does a great job of highlighting the […]

Aaron Hoos’ weekly reading list: ‘Referrals, ineffective advertising, and encouragement’ edition

Here are some things I read this week — applicable to all the audiences I write for (entrepreneurs, financial professionals, and real estate professionals)… 5 proven ways to drive more word of mouth referrals. It’s well known that word of mouth referrals are among the best and most profitable type of “marketing” there is. But […]

Are your prospects choosing your cheaper competitor? Make sure they’ve counted the HIDDEN costs

When you’re shopping for something (whether for your household needs or your business) you are offered a range of choice. Multiple vendors, each with multiple products or services, provide you with many options. Your job as the buyer is to weigh the costs versus the benefits and choose the best one for you. So the […]

The idea of something versus the reality: This HUGE problem is like an anchor on your business (but it’s also an opportunity)

I recently posted on Facebook that I wished I liked pesto as much as I like the idea of pesto. Pesto sauce on pasta sounds so good but I’ve never had a pesto I enjoyed; I always leave the table disappointed, regardless of how skilled the chef was who prepared the meal. But I look […]