Aaron Hoos’ weekly reading list: ‘Sales funnels, conversion optimization, and weird real estate investing’ edition

Here’s what I’ve been reading this week… The customer journey to online purchase. I love this report produced by Google! Without using these words, it basically shows an online sales funnel and how using analytics can give you deeper insight and enable you to sell more. Great stuff here! 100 conversion optimization case studies. Last […]

Capitalization rate: How to use cap rate in your real estate investing

The good folks over at Property Metrics wrote this very helpful blog post about capitalization rates in real estate investing. The post explains what cap rate is, how to calculate it, when investors should use it, as well as some alternatives that some investors use. In my opinion, cap rate is one of the key […]

5 changing trends in marketing that real estate investors need to know about

A lot of the writing I do is for for real estate investors, and I do that kind of work over at my other website, Real Estate Investing Copywriter. I recently posted a blog post over there called Real Estate Investing Copywriting: 5 changing trends you need to know. If you’re a real estate investor […]

Yes, you CAN time the market (just not in the way you want)

Timing the market is the most ridiculous idea out there. (Well, maybe not the MOST ridiculous idea out there but it’s pretty out there and it’s pretty pervasive so maybe it’s high up on the list). The thinking behind timing the stock market goes something like this: “Oooh! I want to buy that stock. But […]

INFOGRAPHIC: Home price growth rates by state

Real estate investors invest for two types of return: Income and Appreciation. Income is generated from rental. Appreciation is generated from buying low and selling high. The good folks at 29doors.com and turbometrics.com created an infographic about how home prices have appreciated or depreciated by state, year over year and in the past 3, 5, […]