How to handle difficult customer service situations and bad PR

Running a business means putting yourself out there… and guess what: You’re not going to please everybody. I could fill a book with times that I’ve pissed off customers (when I was an employee and as a business owner). Of course I don’t go out of my way to do it but it happens. Clients […]

The unofficial guide to using Launch.it

When something new comes out and you want to tell your friends about it, how do you present it to them? Do you use the press release format to announce the newsworthy event? Do you use an informational article format to explain what it is? Probably not. You likely use stories. You tell your friends […]

How to be the “celebrity chef” of your niche

I am secretly addicted to the Food Network. (Okay, not so secretly anymore). I love cooking competitions and restaurant makeover shows. My PVR is set up to automatically record shows like “Opening Soon”, “Kitchen Nightmares”, and “Restaurant Impossible”. Many of these shows have one thing in common: A celebrity chef who seems to be equal […]