6 Types Of Benefits For Your Copywriting

One of the fundamentals of copywriting and sales is: “features tell; benefits sell.” (I’m pretty sure they cover this on the first day of all sales trainings everywhere!) And, while that statement is true, it simplifies the complexity of using benefits in your marketing. Newbies are forced to ask: “What exactly is a benefit? How […]

Here’s how to get consistent cash flow in your business

The number of businesses that fail within the first year or two is high. Massively high. There are many reasons for failure but one of the reasons is that the bills are consistent but the income isn’t. The income rises and falls as the business owner learns how to market, sell, and deliver their offering. […]

Financial advisor article published at ByAllAccounts: Are you ready for the toughest questions every financial advisor is asked?

I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the ByAllAccounts blog. The article lists the five types of questions that financial advisors are asked and gives advisors tools and ideas to prepare great answers for […]

Financial advisor article published at Advisor Websites Blog: Develop an expert status that attracts your target market

I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the Advisor Websites Blog. The article explains how financial advisors can create a brand that is magnetic to the group of prospects they are trying to reach. […]

Financial advisor article published at The Wealth Channel: Develop an expert status that attracts your target market

I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the The Wealth Channel. The article explains how you can build a brand around an expert status and then attract a target market that will specifically respond […]