The idea of something versus the reality: This HUGE problem is like an anchor on your business (but it’s also an opportunity)

I recently posted on Facebook that I wished I liked pesto as much as I like the idea of pesto. Pesto sauce on pasta sounds so good but I’ve never had a pesto I enjoyed; I always leave the table disappointed, regardless of how skilled the chef was who prepared the meal. But I look […]

Case Study (part 1): Looking for opportunities in the sales funnel

In a previous blog post, I showed you how to draw your sales funnel. I led you through an example and we ended up with a fictional sales funnel that looks like this. (Even though it’s fictional, it’s pretty close to many real businesses… but just simplified a bit). In the next few blog posts, […]

The emporium of monetization

When starting up a business, the entrepreneur usually has a couple of monetization options in mind. A consultant might offer one-on-one coaching OR team-participation workshops, for example. In my business, I offer written content for businesses to use in their marketing and sales efforts, plus I sell my content in other ways as well (i.e., […]