How to be the low-cost provider without charging the lowest price

I hear from businesses all the time about the challenge they face in competing against lower-cost competitors in the marketplace. It seems like businesses must choose to be either the low-cost version or the non-low-cost version. It doesn’t seem like there’s a middle ground… … But there is a middle ground. It is possible for […]

14 ways that retailers can embrace showrooming

With apologies to my friends in retail, I was an unintentional showrooming customer recently: A couple of months ago I needed to buy a video camera. I’d never owned one before so I read online to find out what sorts of things I should think about when buying a camera; I read several comparison sites […]

If you match your competitors’ prices… STOP

“Price match guarantee“. I see that advertised frequently by stores proudly proclaiming that they will “gladly match all regular competitor prices”. The thinking is: Mr. or Ms. Consumer will see the flyer for one store but bring that flyer to your store to get the same deal. Or on larger ticket items, Mr. or Ms. […]

Which is better — a sure thing or a gamble?

My friend is facing an interesting dilemma and I’ve been thinking about it for a while. I finally decided to write it out as a blog post just to get it out of my brain and because I sometimes do a bit of my best thinking while writing. I guess that’s a bit of a […]