The unofficial guide to using Launch.it

When something new comes out and you want to tell your friends about it, how do you present it to them? Do you use the press release format to announce the newsworthy event? Do you use an informational article format to explain what it is? Probably not. You likely use stories. You tell your friends […]

How to use press releases in your sales funnel

I love press releases. They’re a great way for marketers to bypass a lot of internet marketing effort and get lots of high quality backlinks and even some media attention. Using press releases effectively requires an understanding of your sales funnel. Specifically: A press release is not going to get you more customers. Yes, the […]

How to find more leads for your real estate or financial business

In this business, your success is entirely dependent on leads. The more leads you have, the better. So where do you find these leads? HOW TO FIND LEADS First, start with you. List you all the different places in life where you interact with other people. These are called your “spheres of influence“. List as […]

3 steps for real estate professionals to dominate local search

It doesn’t make much sense for someone to type in the word “real estate professional” or “REALTOR” and find your website or blog in the search results. If they’re in Dustytown, Australia and you’re in Wausau, Wisconsin, there’s not much you can do to help them. So you need a plan to focus your search […]

My 5 favorite content channels

I’m frequently asked by clients where they should concentrate their efforts while marketing their business. They know that the right content in the right channels can make a significant and positive impact on their business but there are so many choices! Of course, every business is different but here are a few that I recommend […]