The 5 steps to identify your sales funnel… This is the starting point of a more profitable business!

I frequently assert that your sales funnel is the most important asset in your business. It’s the structure around which you build your business, it’s the pathway that prospective buyers follow on their way to giving you money, and it’s a strategic tool you can use to grow your business. The starting point for you […]

Small business strategy question: How do you define a customer?

In a previous blog post I listed 100 small business strategy questions that entrepreneurs need to ask and answer to grow their businesses. Then I’ve been occasionally examining each question and providing tips and advice on how to answer that question and then apply the answer to your business. The small business strategy question I’m […]

Weekly Sales Funnel Challenge: Wrap-up

This week, I challenged you to think about where you placed your paygates in your business. Usually you’ll ask for money before, during, or after delivery of your product or service and I suggested that you experiment with a different placement of the paygate. How did you do? This one is a risky one and […]

Weekly Sales Funnel Challenge: Experiment with paygates

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a […]

Just read: ‘The Newsonomics of The New York Times’ pay fence’ at Nieman Journalism Lab

Newspapers are struggling to survive in an age where free and rapid information-sharing threatens the value newspapers once had. Many people (myself included) wonder why we should pay for local news delivered the day after it happens when we can get far more current (and varied) views as it happens. This self-identity crisis is even […]