#4: Weak connections between the hook and the pitch This one is a little more specialized and can be easy to miss. But once you notice it, it will drive you crazy because it happens so frequently. Most TV commercials contain a hook, a pitch, and a close. The hook is the introductory sentence or […]
#5: Fake Science If you’ve ever seen commercials for haircare or skincare products, dish detergent, medicine, or paper towels, you’ve seen this quasi-scientific demonstration. It works like this: While the narrator is describing the superior function of the product, you get to see a visual of the scenario but it is meant to look scientific. […]
Facebook ads are great examples of wasted money. This one demonstrates what happens when you hire a non-English-speaking writer to create internet marketing material. Disclaimer: Okay, maybe not ALL Facebook ads suck, but many many many of them do.
My favorite commercials right now are for Dos Equiis. “The Most Interesting Man in the World” is a brilliant series and have done what plenty of other marketing has failed to do: Entice me to buy their product. The beer is decent (I’ve tasted better, I’ve tasted worse) and I have no illusions about actually […]