5 things I hate about TV commercials (#4)

#4: Weak connections between the hook and the pitch This one is a little more specialized and can be easy to miss. But once you notice it, it will drive you crazy because it happens so frequently. Most TV commercials contain a hook, a pitch, and a close. The hook is the introductory sentence or […]

5 things I hate about TV commercials (#5)

#5: Fake Science If you’ve ever seen commercials for haircare or skincare products, dish detergent, medicine, or paper towels, you’ve seen this quasi-scientific demonstration. It works like this: While the narrator is describing the superior function of the product, you get to see a visual of the scenario but it is meant to look scientific. […]

Favorite commercials: The most interesting man in the world

My favorite commercials right now are for Dos Equiis. “The Most Interesting Man in the World” is a brilliant series and have done what plenty of other marketing has failed to do: Entice me to buy their product. The beer is decent (I’ve tasted better, I’ve tasted worse) and I have no illusions about actually […]