Case study: Overbooked

The following is a case study derived from working with a client. To preserve confidentiality, I am only describing the problem and not the client. PROBLEM: Recently, a client approached me with a problem. He was overbooked. He has a popular, in-demand B2B service and his phone was ringing off the hook. Outsourcing is an […]

Press release tip

Press releases are a great way to promote your business and drive traffic to your site. They offer measurable keyword advantages when submitted online and you might even get some local coverage if submitted offline (to a local paper). But there is one make-or-break issue that I see often when asked to create a press […]

6 ways I’m creating opportunities from LinkedIn

I like the idea of LinkedIn. There are good “general” social networking sites but I like having a business-focused site where I can visit with the intention of doing business. For the past couple of years, LinkedIn has been part of my business plan but my participation has waxed and waned. Recently, I started looking […]

5 things I hate about TV commercials (#1)

#1: Any commercial shown before 6pm or after 12am. Yes, I know that’s most of them. Daytime and late night commercials are terrible. Plain and simple. Many promote gender, ethnic, and age stereotypes in an effort to target their demographic. And they are universally of such poor quality that it makes me want to purposely […]