Go after your leads BEFORE they become leads: How to convince buyers that they want more than a faster horse

I’ve been writing about sales funnels for a while. And if you’ve ever heard me speak about them, or you’ve read my book The Sales Funnel Bible, you’ll know that one of my favorite sales funnel speaking points is this: Your sales funnel starts earlier than you think it does. Unlike how most people view […]

Case study: Ghostwriting a best-selling book

A book is more than just a couple hundred pages that you might sell for twenty bucks on Amazon. Writing a book SHOULD BE on your list of things to do to grow your business. It’s a document that helps to position you as an expert in your field. It has the potential to provide […]

4 reasons why you might want to use fewer marketing channels

You have a lot of marketing channels to promote your business. The list is ever-growing and ever-evolving. And the default action of many entrepreneurs is to use as many of those marketing channels as possible to get the word out about your business. Unfortunately, no entrepreneur has unlimited time, money, and effort to promote their […]

Consistent sales versus frequent sales: Are you focusing on the wrong one?

If you ask a new entrepreneur what they should be striving for, they’ll probably tell you that one of their goals is to sell with as much frequency as possible. And at first glance, it might make sense to an entrepreneur to try to get as many sales as possible to rake in that money. […]

Are you using both types of marketing in your business?

I was putting together a marketing plan for a client recently and I was listing all of the places where they had already been marketing. Just in social media alone they were marketing on Twitter, LinkedIn, Google+, Facebook, YouTube, a blog, Tumblr, Storify, Disqus, Quora, plus a couple of other industry-specific channels. On top of […]