The brain-dead simplest way to sell absolutely ANYTHING, anywhere, anytime

It doesn’t matter what you sell, I’m going to show you the easiest way to sell it: Seriously, this is the simplest way to sell ANYTHING. Ever. Here it is… Solve a problem. That’s it. Yes, it’s that simple. Marketers and sellers try to make it more complicated than that. They try to find tricks […]

Use a P.S. in your copywriting: Why you need it, 18 ideas to create your own, and how to rock it

Whether you write copy for a living like I do, or whether you’re a business owner who creates your own copy for your marketing and sales efforts, here’s one way you can bump up the effectiveness of your copy efforts: A P.S. Traditionally, the P.S., or post script, was used after the signature as a […]

Case study: Communicating through a sensitive topic

In business, it’s easy to communicate the fun stuff. “Great news! We’ve increased the your bandwidth!” or “Great news, that airplane seat actually costs less!” But there are times when you need to deliver bad news to a client… and that’s when clients call me. In the recent past, I’ve had 3 separate clients ask […]

Case study: Writing to create a brand

When you have a product to sell, you sell it once and the client takes ownership of that product. But with software as a service, you are creating a product that you “sell” over and over again. Every time the payment is due, you need to re-sell why you provide the service that you do. […]

Go after your leads BEFORE they become leads: How to convince buyers that they want more than a faster horse

I’ve been writing about sales funnels for a while. And if you’ve ever heard me speak about them, or you’ve read my book The Sales Funnel Bible, you’ll know that one of my favorite sales funnel speaking points is this: Your sales funnel starts earlier than you think it does. Unlike how most people view […]