I Love What This Small Grocery Store Is Doing To Attract Customers

It’s a common topic of discussion among business owners that bricks-and-mortar stores are dying… as if the very presence and ubiquity of the internet is leading to the inevitable demise of in-person shopping. And maybe that’s a possibility in the future… for some stores… but I don’t see it as the sweeping inevitability that people […]

When Was The Last Time You Updated Your Avatar?

You’ve identified your target market. You’ve narrowed it down to your perfect client. Then you created a word picture—an “avatar“—of them. Then, you built your sales funnel to serve this avatar. Your marketing, your sales, your product or service offers… they all work together to speak to this avatar and to solve this avatar’s problems. […]

Marketing, Simplified

I talk to a lot of business owners. Many are baffled by marketing. It’s not their fault. The world of marketing seems complex… to the point of being confusing and even overwhelming to some. It’s made more-so by the constant barrage of gurus who promise that if you “hustle” hard enough and use [whatever their […]