Aaron’s Answers: The problem with marketing messages

The Question (posed on LinkedIn): I foolishly indicated that I am looking to replace a particular service provider due to their failure to live up to a level of service that might be acceptable. I have been inundated with emails from people trying to market their products / services. Most of these appear to have […]

Just read: ‘A new way to valuate companies’ at Fortune Magazine

This article starts off by highlighting the challenge that comes with focusing on certain metrics and then introduces a new potential metric that business owners or investors can use to measure the success of the business. EVA momentum – A new way to valuate companies – Jan. 11, 2010. In short, EVA momentum is a […]