How your sales funnel can predict the success (or failure) of your business

A sales funnel is a roadmap of the relationship you have with your contacts, and the journey the two of you take from Audience to Evangelist. But a sales funnel isn’t JUST a roadmap. It’s also a crystal ball that can predict the success or failure of your business. As your contacts move through each […]

A customer loyalty lesson learned from my friend’s emergency trip to the hospital

A friend of mine works at a Starbucks not too far from my house. I’ve known him for several years and he became a barista at Starbucks maybe a year or two ago. Well, earlier this week he was rushed to the hospital because his lung collapsed. He’s been at the hospital ever since, sometimes […]

Just read: ‘Seven Strategy Questions: A Simple Approach for Better Execution’ at Henry Alzamora’s blog

At Henry Alzamora’s blog, writer Robert Simons offers up seven questions that businesses need to ask themselves to focus their efforts and execute more effectively. I’ll list the questions here, but go over to Alzamora’s blog for more details: Who is your primary customer? How Do Your Core Values Prioritize Shareholders, Employees, and Customers? What […]

Just read: “The food court king” at CanadianBusiness

Every mall has a food court and, it seems to me, basically the same options: Usually a couple of Asian food places, an Italian place, a burger-and-fries place, and a sub place. The brands are usually pretty similar from one mall to another (at least in the malls I’ve shopped in). Turns out, someone has […]