Just read: ‘Content Strategy: Secret to Writing for Buyers Consideration Phase’ by Valeria Maltoni

I love this blog post! Valeria outlines the approach businesses should take in developing the lead stage of their sales funnel content strategy. This includes developing content and capturing contact information and she gives some helpful pointers to do that. She goes on to write about the role and value of social media, press releases, […]

Accelerate business performance with more leads

In a previous blog post, I told you about Brad Sugar’s simple formula for accelerating business performance and I promised to give you some ideas to generate more leads. Brad’s formula (well, it’s not “his” formula) goes like this… Leads x Conversion Rate = Customers Customers x Average Dollar Sale x Number of Transactions = […]