When lead generation turns into lead DE-generation

One of the tasks of a business is to fill its sales funnel with leads. The more leads (and the more targeted those leads are) the better. But not all of those leads will buy from you. Although most businesses will have some leads fall out of their sales funnel, it pays to spend some […]

100 small business strategy questions

Many small businesses are fueled by passion. They start because an entrepreneur has an idea (or is sick of working for a boss), they grow because their ideas solve a problem and somehow that solution is communicated to the marketplace. Unfortunately, many small businesses fail… even ones that are seemingly successful and make profitable sales. […]

Develop lead profiles to optimize your sales funnel

When we think of our business’ sales funnel, it’s easy to think of one sales funnel. But if you were to take a closer look, you’d discover that you probably have several sales funnels… even if you only have one product or service. We’ll use my business as an example: I really only sell one […]

6 quick sales funnel tips to make more money today

Running a business means managing a sales funnel. Sometimes you need to roll up your sleeves and do some serious work in your sales funnel to fix things that are broken or to optimize it for more profit. But other times, you just need to make minor tweaks to get a quick “pop” in you […]

How to find more leads for your real estate or financial business

In this business, your success is entirely dependent on leads. The more leads you have, the better. So where do you find these leads? HOW TO FIND LEADS First, start with you. List you all the different places in life where you interact with other people. These are called your “spheres of influence“. List as […]