If you run a business, you probably want to generate leads. One of the best ways to do that is to create a lead magnet—some kind of incentive that entices people to find out more. They share their information in exchange for that incentive and, in the process, they become leads and enter your sales […]
Tag Archives: leads
Here’s how to get consistent cash flow in your business
The number of businesses that fail within the first year or two is high. Massively high. There are many reasons for failure but one of the reasons is that the bills are consistent but the income isn’t. The income rises and falls as the business owner learns how to market, sell, and deliver their offering. […]
Go after your leads BEFORE they become leads: How to convince buyers that they want more than a faster horse
I’ve been writing about sales funnels for a while. And if you’ve ever heard me speak about them, or you’ve read my book The Sales Funnel Bible, you’ll know that one of my favorite sales funnel speaking points is this: Your sales funnel starts earlier than you think it does. Unlike how most people view […]
Prospecting more effectively in four easy steps — co-written with Rosemary Smyth
This article was co-written with my friend, Rosemary Smyth, an international coach to financial advisors. The article is also posted on her website. The success of many of the top-earning financial advisors hinges on their ability to simply get more clients. Although exceptions to this rule exist, the advisors who outlast their peers and are […]
Who are your ideal customers?
Your ideal customers are the ones who will suffer if they don’t buy what you are selling. Your ideal customers are the ones who will lose money because they haven’t invested in your solution. Your ideal customers are the ones whose lives will be worse because they haven’t met with you or agreed that your […]